Book Review »Chuang Eureka

Is a new word.

Since I read a book called "social media marketing",
Introduction and impressions that.

Kazuhiro Ogawa social media marketing (Kazuya Ogawa Hiroshi Ogawa) (Author)

They are described separately by firm size and the size of the budget as "war" revolutionary "guerrilla warfare" battle "direct confrontation" "defensive war" a marketing strategy using (twitter mainly) social media.

What social media in the first place? Including the place like,
The marketer's something I think whether it was not easy to understand content readable and called, but it became a topic I know well What twitter.

So or not doing a job agency services, but not that it has proposed as a means or a twitter in real marketing,
Or the use of social media is possible by "guerrilla warfare" even (small budget) San small and medium-sized businesses.

Well, if it flow There is also a recent trend an "anything say it twitter",
Means because of the age of now one of only along the base of the marketing strategy will also What I do not change so much what.

Before entering the web industry I was in and out of companies that era using the mixi, What can stream the movies in viral YOU TUBE.
Standing just about two years now, an era where companies will use in the promotion and USTREAM twitter.
But I think the threshold of small and medium-sized companies and organizations use the SNS to promotion and was lower at once.
It also was writing this book, social media strategy of the future it is important to approach ads → PR.

Well, while I was reading or not · How much will the send of this book now.
(W s book is now out of this system, if you read it)

Consecutive pitching in vain.
Recently, a notebook PC without Mochiaruke most rain,
Every day that this time crushed.
The somewhat depressed Oh,,,, have not touched FLASH today.

A brief review within not forget because it was hit the books I bought today is a long time.

Thinking playful

»Read more

"Why do not collapse two channel Why?"
Author: Hiroyuki (Hiroyuki Nishimura)


»Read more

What will this year Karatsuyu?
Is a new word Demachiyanagi.

Introduction of a book I read recently.
In the neta is feeling a bit late to say that.

(Author) Naoyuki Sato advertising of tomorrow

Will my ads will change if, in the story like, but eye-to-consumer advertising industry for a change and spread with the advent of the Internet, was a thought-provoking book shop as WEB.

Also very easy to read wording was quickly away to read through.
Who have not read in that it is read.

But we are basically living it to the media that the Internet, I felt it should also be a glance or the media that surround it (user) consumer.

Was reminded again that the leading role of marketing What, from the consumer is not.

Introducing personally was echoed in this book.

"Put a creative mechanism on top of the clever fool"

Ultimately the design of communication with users, tend to be really smart, had written and easy to understand Google AdWords but a typical example.

There may well think so too in our work, but becomes a convenient and smart ones go only in design-oriented, just not good enough.

It is also not cool just look and run-oriented design or saying.

Omoikkiri play on the basis of logic and robust, such work is that you want to.

Recently, this topic also

Operating income to 3.2 times in the suppression sugar food, the TV CM

We look forward to a nice CM and advertising is born from this headwind.